How you can benefit from it:

• Customer retention: through points, you can increase the percentage of client retention, loyalize them and encourage repeat purchases to earn points to be redeemed.
• Build relationships: collections of points psychologically reward customers and nourish the long-term relationship between the customer and the store.
• Increase conversions: point systems push customers to spend more to collect points and reach a goal (47% of buyers completes the collection of points to get a discount coupon or a free product).
• Make your customers happier: receiving points, rewards, and discounts make customers happier, an important factor for business growth.
• Use Gamification to boost your sales by setting targets the customer can achieve to get to the next level or earn badges.
• Enable a referral system by assigning points to users that share a referral link. They will be able to get points for each new customer registered through their referral link and also for each purchase made through this referral link.